I gave Aroma Magic products a go after they started to list the complete (or nearly complete) ingredients. Generally, I won’t purchase products anymore unless it mentions all that is included in it. Even if a product contains parabens, drying agents or other questionable ingredients, I might still purchase it depending on the quantities of harmful ingredients and the product’s overall effectiveness but I do feel uneasy trying something that doesn’t list its contents at all or mentions only a few actives.
So, with the new line-up of Aroma magic face washes stating that it was formulated without soap, parabens, alcohol or artificial fragrance or colour, I was encouraged to test-drive the range.
The different face washes in the range are designed for different skin types, the chamomile and strawberry are for all skin types, while lavender is for dry skin, grapefruit for normal to oil skin and lastly tea tree for acne and oil control – I haven’t tried the tea tree one as I rarely get pimples, perhaps I’ll try it in humid weather.
These are also coloured and slightly fragranced accordingly, for instance, red tinged tube and face wash for strawberry. It didn’t list the preservative, fragrance or the colour added, I assume a food grade colour and natural fragrance was used. The White Tea and Chamomile face wash is my favourite for its light, floral scent and gentle cleansing.
The Verdict for the range: I love them, they’re gentle and soap-free, and containing less harmful ingredients than most others in the market and they now come in rather attractive packaging. I didn’t find any significant difference in the four face washes I tried, and I’ll say that anyone can use any of them. What I really appreciate about these face washes is that they don’t sting the eyes, so it’s great for me to use it to clean my kohl and other eye makeup as well. Due to thei non-irritating and non-drying nature, sensitive skin types can also use them, I use them when using retinoids when my skin gets very sensitive. They don’t lather much as they have gentler surfactants that clean without foaming like cleansers with sulphates, none of these left my face dry or taut after a rinse. I prefer these to Cetaphil which, while gentle, doesn’t cleanse well enough for me.
Some of the excitement does wear off after some weeks as the face washes are not treatment products, nevertheless they are good cleansers and an inexpensive range for all skin types.
I used to favour an ayurvedic skin care line called Biotique (which doesn’t list complete ingredients) till a couple of years ago but the new Aroma magic products, especially the face washes and sunscreens (which I will be reviewing soon) are among the best, and by listing their ingredients and formulating with generally better and safer ingredients, they have replaced Biotique and get my recommendation.
I’ll be reviewing the four face washes here.
White tea & Chamomile Face wash
for all skin types, everyday pollution defence (as printed on tube)
This is my favourite among the four aroma magic face washes that I have tried. It is lotion-like and creamy with a light, floral fragrance which is very pleasant. The face wash has a very soothing after-effect, a combination of its mild cleansing and fragrance, leaving one with a happy feeling. The face wash doesn’t lather much and while it does have a few beads, the hydrolyzed protein beads act as moisturizing agents and are too few for any kind of scrubbing or exfoliating action. Some other face washes such as the AHAGlow face wash (review to come) have actives encapsulated in beads which are released when the beads are crushed.
While none of these Aroma Magic face washes really irritate my eyes, the chamomile one is the gentlest, I can easily wash my face with my eyes open, and that makes it unique! It’s easy to clean kohl/kajal from the waterline and mascara from eyelashes. I’ve found that removing the Biotique kajal is tough for any face wash, and even this one doesn’t completely remove it but it is very comfortable to use, regardless, it doesn’t sting at all unlike many makeup removers!
Would I re-purchase, I already have, though I have found several others that work well too. It reminds me a bit of the philosophy purity one-step face cleanser (to be reviewed) except that one is fragrance-free and stings my eyes like crazy.
Price: Rs 75 for 50ml (less than $2/1.7oz)
Strawberry Face wash
for all skin types, gentle and moisturising (as printed on tube)
The Aroma Magic Strawberry face wash is a red-toned clear liquid with a gel-like viscosity, it’s not too thick and not too runny, feels right. You will get 50ml of face wash housed in a red-tinted flip-top tube with a shelf-life of three years and 12 months when opened. It also cleans makeup without drying the face, I towel off the face after a wash so that any residue is rubbed off. I don’t like that it has a synthetic sweet smell which is the reason it’s my least-favoured face wash and also why I won’t buy it again. Even though the package states that no artificial fragrance was added, it definitely doesn’t feel natural, thankfully, the smell doesn’t last beyond the face washing else I couldn’t have used it. In fact, it’s better to have a fragrance-free product rather than unpleasantly fragranced ones, in any case, synthetics fragrances can be avoided in skincare products.
Price: Rs 65 for 50ml (about $1/1.7oz)
Aqua, decyl glucoside, cocamidopropyl betaine, olive esters, avena sativa extract, rosa damascena oil, aloe barbodensis leaf extract, fragola, rosa centifolia powder, tocopherol, cananga odorata oil and pelargonium graveolens oil.
The Good [all four face washes]
- Very gentle, can use around the eyes with hardly any stinging or burning.
- Alcohol-free. Soap-free. They clean makeup as well.
- They use new generation and less-drying cleansing agents/surfactants, don’t strip face of moisture.
- Packed in a flip-top tube, they’re portable and spill-proof. Attractively packaged, the transparent/frosty tube shows how much product is left.
- Reasonably priced and a range of different products available in the line for different types of skin.
- 36 months product shelf life, use within one year of opening.
The Bad [All four face washes]
- Even though the tube states it the face wash is paraben-free, it doesn’t list the preservative or the colours and fragrance used. Initially, it seemed as though all ingredients were listed but I see that the preservative is missing along with the colour and fragrance ingredients.
- A slightly slippery feel is left behind by the face wash, it doesn’t strip the face of moisture, and people looking for squeaky clean might not like the slippery feel.
- The Strawberry face wash has a synthetic sweet smell, which is the reason that it’s my least favoured face wash. Even though the package states it no artificial fragrance was added, it definitely doesn’t feel natural.